Skechers is pleased to announce world-renowned actress, entrepreneur and fashion icon Sofía Vergara as its new brand ambassador. Known for her signature style and charismatic presence both in front of and behind the camera, Vergara will help Skechers shape the future of footwear that combines style and comfort.
Over the course of her career, Vergara has been nominated five times for an Emmy and five times for a Golden Globe, most recently for her role in Griselda. In 2025, she made history when she became the first Latina woman to be nominated for Best Actress in a Miniseries or Anthology Series at the Emmys.
“I don’t do anything I don’t believe in – and I firmly believe in Skechers,” said Sofía Vergara. «I’ve been wearing Skechers for over a year now and they have completely changed the way I think about sneakers. Not only are they comfortable, but they are chic, stylish and easy to combine with everything in my closet. That’s why this partnership felt so natural.”
Skechers caught Vergara’s attention not through business negotiations, but in a shopping center. After knee surgery left her looking for supportive, stylish shoes, she discovered Skechers herself and bought several pairs – before learning that her team was already in discussions with the brand.
Now, as the new face of Skechers, Vergara will be featured in a new global campaign that highlights Skechers’ hallmarks: style, versatility and comfort. The focus of the campaign is Skechers’ iconic Hands-Free Slip-ins Glide-Step models.
“Sofía embodies everything Skechers stands for: courage, confidence and a focus on comfort,” said Michael Greenberg, President of Skechers. “She brings fresh energy to our brand and her passion for great design will shine through in everything we do together.”
With more than 50 million followers and global exposure that stretches from Hollywood to Barranquilla, Sofía Vergara brings unparalleled star power to the Skechers brand world. In doing so, she joins the tradition of popular personalities who have inspired people with Skechers for generations. This collaboration marks the beginning of an exciting new chapter where effortless style and everyday comfort make history together.