Alvanon, a pioneer of data -based size determination technology of the next generation, further expands its presence in Europe. The company supports brands and traders in fundamentally changing their approach in product development. The mission: to enable fashion companies to develop consistent largest strategies, increase efficiency, promote sustainable innovation and strengthen the trust of consumers.
“The production of clothing that meets the diverse body forms in Europe remains one of the biggest challenges in the industry,” explains Ton Wiedenhoff, Executive Director Europe at Alvanon. “Alvanon’s approach to size is based on real body data. The relevant target variables for the customers of a brand or a dealer are defined and a consistent implementation in design, development, production and e-commerce supports.”
This size ecosystem uses powerful digital and physical tools-including virtual sizes within the Alvanon Body Platform (ABP) and the latest Bodyai Avatars. They enable brands to design, develop, adapt and even sell clothing in a virtual environment before creating physical patterns and production decisions are made. Individual and standardized size sets form the basis for an efficient, inclusive and standardized size ecosystem. This combines the latest data, digital tools and innovative technologies – to the advantage of brands, producers and consumers: inside alike.
The example of Bershka shows how effective these tools are. The brand belongs to the Inditex Group and, according to Zara, is the world’s strongest sales in the group. Two years ago, Bershka underwent a comprehensive realignment, which also included a revision of the size strategy and standards. With the support of Alvanon, the company defined the relevant size range of its core customers and used digital avatars and physical “twin” mansquins in order to consistently coordinate the entire range via internal teams and external suppliers. The result: a reduction in returns by ten percent – with savings in the millions.
Expand local presence
In order to be able to offer its solutions in Europe even more effectively, Alvanon has specifically strengthened its regional consulting and support teams with experienced specialists from leading brands and trading companies.
For example, Mar Fernández recently entered into the company as Market Development Director for Spain and Portugal and also oversees it: inside in France and Great Britain. She has more than twenty years of leadership experience with international brands such as Pepe Jeans, Hackett London, Façonnable, Burberry, Loewe and Massimo Dutti.
“A sustainable product strategy begins with understanding the body shapes and sizes of core customers,” says Fernández. “When brands reconcile decisions and internal processes with data -based knowledge, they improve the consistency of the size system, process efficiency and the speed of market launch – and at the same time lower the return rate.”
Anna Karlstrom has also recently strengthened Alvanon’s global advisory team to support the European clothing customer: inside. She has 25 years of experience at H&M, where she led global initiatives to improve size and fit, implemented the handling of patterns optimized and digital strategies for product development. She played a key role in optimizing sample processes, supported 2D and 3D workflows and introduced digital tools to international teams. Karlstrom emphasizes the importance of cooperation and cross -functional coordination: “As soon as a brand has defined its standard size system, we support you in embedding this into the internal teams, technologies and supply chains.” And she adds: “It must be a common ecosystem – no isolated solution.”
In addition, Alvanon recently closed a partnership with Maria Åkergren, founder of the leading Swedish digital fashion company 3dear and its parent company Pattern Stockholm. This cooperation enables Åkergren to expand the Alvanon business in the Nordic region and also open a new Alvanon Fit Studio in the 3dear offices in Stockholm.
The Stockholmer Fit Studio is one of three European studios in Alvanon and offers a practical space to test, validate and optimize the fit of clothing with the help of the industry -leading physical alva forms – or to work digitally with their precise virtual twins on the Alvanon Body Platform (ABP). Other European partnerships exist with Fashion Enter Limited for a Fit Studio in Islington, London, and with the Istituto Secoli in Milan. Each fit studio is equipped with the global Alvaforms range for women, men and children. A fourth European studio is planned for the fourth quarter of this year; Further details will follow shortly. Outside of Europe, Alvanon Fit Studios runs in Hong Kong, New York and Shanghai.
“Our goal is to provide every fashion company in Europe access to transformative technologies and skills in size,” summarizes Ton Wiedenhoff. “With our FIT studios, partnerships and our growing network of experts: Inside, we enable brands, from estimates to precision, from waste to efficiency and from returns to be encountered to customer loyalty.”
For more information about Alvanon or inquiries about products and services, please contact the Global Sales Team at [email protected].
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