Shoe brand Alohas opens new stores in New York and Los Angeles

The year 2025 was marked by a decisive international offensive for the Spanish shoe brand Alohas. The company will continue this course of growth and expansion in 2026 and will open two new, permanent stores in the USA. Founder Alejandro Porras’ brand has been present on the US market for exactly a year now. In addition to the online channel, she now operates three stationary stores there.

On May 1, 2025, Alohas opened its first New York store at the historic 260 Elizabeth Street, in the heart of the Nolita neighborhood near SoHo. Since then, Alohas has been very well received by US audiences. According to company management, they have therefore decided to further expand their presence in the USA. This was followed by the opening of a second store in New York and entry into the West Coast market with a first branch in Los Angeles. Both locations opened last May 1st.

Alohas’ second New York store is located at 400 Bleecker Street. This location is located in a predominantly local neighborhood in the heart of the charming West Village, near the Hudson River. There the brand is in the company of fashion suppliers such as Buck Mason, the sports brand Redvanly and the Danish brand Ganni. To enter the Los Angeles market, Alohas opened its first branch at 1410 Abbot Kinney Boulevard in the Venice district. This is one of the main shopping streets in this coastal district, where brands such as Intimissimi, Adidas and J. Crew are also represented. The two new stores operate on Alohas’ on-demand model. The company has successfully transferred this model from its origins as a digital native brand to its new omnichannel concept. The stationary stores carry a limited inventory, which is mainly used by customers for trying on items.

“With these openings, Alohas not only expands its physical presence, but also redefines the shopping experience by integrating design, technology and sustainability into each of its spaces,” emphasizes Alohas management. True to its innovative production model, the new U.S. stores, like the rest of its outlets, “offer an experience powered by Alohas’ on-demand system.” In brick-and-mortar retail, this means that the rooms are “equipped with a limited selection of products in stock and invite customers to discover, try on and then have their purchases delivered to their home.” This business strategy, it is emphasized, “allows to optimize production, reduce excess inventory and strengthen the brand’s commitment to more responsible and sustainable fashion”.

10 stores worldwide

Alohas closed the 2025 financial year with sales of around 45 million euros. This represents an increase of 32.35 percent compared to the 34 million euros in 2024. According to company management, the two openings are part of the “ambitious” short, medium and long-term expansion plan. Additional openings are planned for 2026, but dates and locations have not yet been announced. These new stores will expand the existing network of ten mono-brand stores. The branches are located in Amsterdam; Barcelona; Madrid; Copenhagen; London; Los Angeles; Milan; New York (Elizabeth St. and Bleecker St.) and Paris.

In parallel to the expansion in stationary retail, Alohas is expanding its brand universe through a decisive diversification strategy. This tactic was already evident in the first months of 2026 with the introduction of new shoe collections. The company plans to accelerate this course. The launch of a new product category specializing in the design and distribution of handbags is planned for this May.

The new openings are part of Alohas’ “ambitious expansion plan”. The Spanish brand confirms that “further openings are planned throughout the year”. The future stores, like the new locations in New York and Los Angeles, will “join Alohas’ international network, which is already present in cities such as London, Amsterdam, Barcelona, ​​Paris, Madrid, Copenhagen and Milan.”