Chinese fast-fashion retailer Shein is coming to Amsterdam with a pop-up, several Dutch media reports. The pop-up space, a temporary showroom and not a store, will be located at the back of Amsterdam Central Station from September 23-25.
Such a showroom already existed in Antwerp and Berlin this summer. There it was not possible to buy items directly and take them with you. However, visitors could order the items they wanted delivered to their homes.
FashionUnited visited the Berlin pop-up. Here you get more information.
This translated and edited post was previously published on FashionUnited.nl.