The just ended regular season recorded 200 thousand units more than the last championship. Seasonal television ratings were also significant with 50 million total unique contacts recorded on Sky and NOW
On the eve of the playoffs, a month in which the eyes of those who don’t follow it on a daily basis will also focus on Serie C, another championship is coming to an end in the name of growth in terms of spectators in the stadiums. With an impressive number: for the first time – Lega Pro reports, thanks to the ticket office reports produced by the clubs – the 3 million mark in total attendance in the regular season was exceeded, with 200 thousand more units compared to the last championship (plus 8%) and a good one million more (plus 40%) compared to the figure two years ago.
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In parallel, seasonal television ratings are also significant: 50 million total unique contacts recorded on Sky and Now – which broadcast all the matches and will continue to do so until 2028 -, almost 18 million contacts for the matches broadcast by Rai (one in turn, free-to-air). Progress has also been substantial for the digital area of the Lega Pro: over 275 million views have been recorded on the official social channels of Instagram, Facebook and Tik Tok (three times more than last season), with an increase in the fan base of 75 thousand users in the last year. Excellent debut also for the new institutional website (seriec.com), with 80 thousand views in the first day online (on the portal, among other things, updated team-by-team statistics and all the goals).
