The Obertshausen-based accessories provider Picard Lederwaren GmbH & Co. KG has found a new person responsible for its online business.
Serenad Kupa took over the position of Head of E-Commerce on January 1st, Picard announced on Friday. She therefore succeeded Johannes Montag, who left the company at his own request at the end of November 2023.
In her new role, Kupa reports directly to Managing Director Georg Picard. When expanding its online activities, its focus will be on “branding, targeted merchandising and further growth in e-commerce,” the company explained.