The Swedish mother of the second-hand fashion retailer Rebelle wants to go public. On Tuesday, Rebelle AB announced that it is seeking a listing on the Nasdaq First North Growth Market in Stockholm. The company is the holding company of Hamburg-based StyleRemains GmbH, which operates the Rebelle.com online marketplace. The company said it intends to “make a public offering of newly issued shares in Sweden and Denmark and to qualified investors in Sweden and other European countries”.
“In recent years we have contributed to digitizing the fashion resale market in Europe and raising it to a new level. The IPO is an important step for Rebelle to further scale our business on a European scale,” said Cécile Wickmann, Rebelle’s founder and CCO, in a statement. “The overall high and constantly growing interest in sustainable investments, the innovative strength in the field of sustainability, the high degree of digitization and the design-savvy environment in Scandinavia make the Nasdaq First North Growth Market in Stockholm a great place for our IPO.”
The e-commerce specialist is also relying on its environmentally friendly business model for the IPO and is therefore aiming for classification as a “Green Equity Designation” by Nasdaq. Wickmann emphasized that this seal of quality, which the stock exchange company can award to companies that meet certain sustainability criteria, would be “a special award” for Rebelle. “Our goal is to become the first ‘green IPO’ in the global Nasdaq system.”
