The world’s largest smartphone seller is expected to decrease production for this year. According to a Korean media report Maeil Business News, Samsung plans to release fewer units from its factories. An important signal sent to the sector.
The coronavirus will have had many consequences for this industry. Its strong dependence on Chinese branches or suppliers has been highlighted, not to mention the supply difficulties. Many brands have also readjusted their schedule for updating or launching new products. Overall, the result is less production, with sometimes long delivery times.
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According to Maeil Business News, Samsung will decide in the manufacture of all its ranges of smartphones. The South Korean planned to produce 310 million in 2022, it will be more like 280 million. A readjustment finally in line with market performance in the first quarter. In Europe, on the economic echoes of the war in Ukraine, smartphone sales fell by 10%, this figure is 11% for the rest of the world. They should continue to deteriorate, as demand is logically affected by the increase in inflation.
Like Samsung, Apple also plans not to ramp up production. According to Bloomberg, the Apple brand will manufacture 220 million iPhones this year. The opportunity to continue improving the organization of its production. For several weeks, the American giant has been pushing its service providers to produce outside of China, favoring India or Vietnam in particular.