In pictures
The latest edition of the French lingerie trade fair Salon International de la Lingerie (WSN Developpement) took place from January 18th to 20th, 2025 and set the tone for the fall/winter 2025/2026 lingerie trends: “New Sexy”, “ New Porté”. The wellness area with its products related to the topic of enjoyment fits seamlessly into a social trend.
All those who are easily embarrassed should not continue reading this report on the Mass at the Porte de Versailles. You have to be there to understand that conversations in this place quickly become intimate. Due to the topic – the fall/winter 2025/2026 underwear trends of the 400 exhibiting brands – and its content.
“Ultra-sexy underwear will make a comeback in winter 2025/2026. This is evident in black and a skillful workmanship of lace, embroidery, jacquards and placement. It’s not intrusive, ultra-sexy lingerie, but rather lingerie that shows off the female body and that women wear for themselves to feel valued,” explains Vanessa Causse (Trend Union), a trend researcher at the for twelve years Trade fair and those responsible for the “Interfilière” and “Lingerie Shop” forums, told FashionUnited.
Proof of this is the fashion show that took place on Saturday and Sunday at 4 p.m. with the must-haves of the season. The models proudly and confidently presented their seductive curves (a welcome change from the ready-to-wear or couture shows) – thanks to not-too-playful underwear, disappearing underwires, a slimmed-down sexy aesthetic and numerous bodysuits.
Waist shapers, suspenders, corsets and playful straps – the lingerie top 4 for autumn/winter 2025/2026
To be honest, this sexy comeback is hard to believe at a time when fashion is pushing gender neutrality. Seen from afar, this world is still characterized by so-called “shapewear” – comfortable and seamless underwear, the great initiator of which is Kim Kardashian with her brand Skims. From panties that shape the bottom and stomach to lace thongs with metal piercings (anoeses) that stimulate the clitoris seems to be an even bigger balancing act than switching from the sneaker trend to twelve-centimeter heels.
To convince yourself of this, we go to Chantelle. Not to Chantelle X, a cheekier line from the market leader, but to the “SoftStretch Power” series, which introduces a new bra. For this new generation of bras, Chantelle’s signature SoftStretch material is now available in double layer (190 grams x 2), reinforced by a high performance bonding structure and Airbonding technology (adhesive technology with adhesive tape). The result: comfort and softness.
But when you stroll through the exhibition halls, you can’t miss the women wearing bras and waist shapers over their blouses. So does the avant-garde lie in these emerging niche brands like Kiki de Montparnasse, Scarlett Blue or Mon Tiroir, whose designer (pictured) caught our attention? But if they are niche brands, perhaps they are not representative of the market?
Yes, they are. Proof of this is Maison Lejaby, whose visuals with underwear worn over clothing (see photos) make a clear statement and show a woman who is less prudish or at least freed from certain constraints. The paradox? At the beginning of the last century, corsets and waist shapers constricted the body. Today, after #MeToo, they are a symbol of female liberation.
Maison Lejaby has been acquired by an Indonesian manufacturer, Bra Pro ltd. Group, a major supplier of women’s lingerie that supplies major retail brands (such as H&M) in Indonesia, the USA, Europe, Canada, Australia and Asia. Being taken over by a manufacturer is not an insignificant fact for the new managing director Xavier Martin, a specialist in the sector (previously worked at Huit, Simone Perele, Aubade).
The brand, made in Indonesia and North Africa from European materials, serves the American market with “alluring products, good fit and no compromise on comfort,” Xavier Martin tells FashionUnited.
Another driving force of the market, the French family group Lise Charmel (Lise Charmel, Antigel) with around twenty of its own boutiques and over 500 French retailers, is also following the trend of wearing underwear over clothes, like the fashion show photo on theirs Stand out with this black and gold guipure waist shaper.
But where Lise Charmel hits the zeitgeist is in combining a cultural pop-up concept called the Literary Café with these new seduction games. Chairs with patented weave, round tables like in a Parisian café – you are closer to the free women of Saint-Germain-des-Prés (epoch Juliette Gréco or Simone de Beauvoir) than to Place Pigalle.
Multi-brand network that is close to customers
This is what the Action Culottée collective (remember the retailers who sent panties to Jean Castex during the lockdown to point out that panties were essential consumer goods?) explains at a conference: “Our work is to know the brands and offer expert advice. Underwear is an intimate area that needs to be attended to by professionals.”
And they mention everything that contributes to the fact that digital commerce cannot replace a personal service: changing body shape (bra cup sizes are not the same throughout life), fighting body shaming thanks to a trusting and loyal relationship, and more.
In this context, brands that dare to open the door to the intimate relationship with the female body have commercial potential. At this stage of understanding we go to the stand of the Ukrainian designer of Anoeses, a brand sold in the Brigade Mondaine boutique (luxury erotic lingerie, designer lingerie, BDSM accessories).
A modern collection of black mesh lingerie decorated with leather straps and metal chains, a line of suggestive jewelry (bracelets that turn into handcuffs) and even perfumes, like invitations to pleasure: Can i touch you?, Keep doing that, Never felt like this before.
Last stage: the wellness area, where Gisele International’s B2B team sells brands for intimate well-being: Überlube (a lubricant), Love Not War and Biird (sex toys) and Crave jewelry. Lisa Sananes fully embraces this commercial connection with female pleasure. Here it represents a development of customs in which this is no longer done by men for men, but by women for women. And without further ado, she gives us a sex toy as proof of the new generation’s complete relaxation. And since then? Everything’s fine, thank you.
- The Salon International de la Lingerie 2025 presented lingerie trends for Fall/Winter 2025/2026 that focus on a confident “New Sexy,” with lingerie that emphasizes the female body.
- Waist shapers, garters and corsets are making a strong comeback, symbolizing female liberation and integrating into layering looks.
- The lingerie industry is evolving, with brands offering innovative and inclusive products that combine comfort and sensuality, relying on a multi-brand network with personalized service.
This article previously appeared on FashionUnited.fr and was created using digital tools translated.
FashionUnited uses the AI-based language tool Gemini 1.5 to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published.