Sales suddenly exploded – a domestic clothing brand succeeded in impossible

The Finnish traditional clothing company has had a good year. Sidoste Oy, a sock manufacturer in Tampere, is doing well. E -commerce sales of the domestic brand have increased by 117 percent compared to the previous year. Its turnover of 2024 was EUR 3.8 million. Given the current challenges of the textile and fashion industry, such growth is, according to Janne Tamminen, CEO of the sock brand, a great success.

ttn-53