The Columbia Sportswear Company has announced its financial results for the second quarter of 2025. They show mixed performance, in which international growth partly compensates for the continuing weakness on the US market.
The company also presented its new growth strategy accelerates. It is a multi -year initiative that aims to revitalize the Columbia brand and to address younger people: inside.
Sales increases, loss continues
Sales rose by six percent in the second quarter to $ 605.2 million (558.7 million euros). This is primarily due to a time shift for wholesale deliveries and higher retail orders for the 2025 spring season. However, growth was slowed down by the continued weakness of the US market and declining direct sales to end users: inside (DTC). The gross margin increased by 1.2 percentage points to 49.1 percent.
Despite the increase in sales, the company recorded a loss of $ 10.2 million (9.4 million euros). This means that the loss is slightly below that of the previous year’s quarter (10.8 million euros).
CEO, President and CEO Tim Boyle emphasized that the international markets continue to grow dynamically while the US business is weakening. He referred to the upcoming introduction of a new, differentiated brand message and marketing campaign as a central components of the growth strategy Accelerates.
Boyle also responded to existing challenges: “The clothing and shoe industry- in addition to high existing customs duties- sees itself with increasing taxes. In this phase of global trade policy uncertainty, we continue to take measures to cushion the financial and operational effects on our business.”
In the first half of 2025, Columbia net turnover rose by three percent to $ 1.38 billion (1.27 billion euros). The gross margin was 50.1 percent. The net profit rose by five percent to $ 32.1 million (29.6 million euros) compared to the same period in the previous year.
Outlook for the third quarter and the year as a whole
For the third quarter, Columbia Sportswear predicts a decline in net sales by one to three percent. The operational margin is expected between 7.6 and nine percent; The diluted profit per share should be between $ 1.00 and $ 1.20 (0.92 to 1.10 euros).
For the year 2025, the company expects a stagnant to slightly increasing net turnover between 3.33 and 3.40 billion US dollars (3.07 to 3.13 billion euros).
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