For the brothers Lautaro and Gerónimo Gieco, creators of 420 CBD Premium, the last stretch of 2023 found them working on the development and imminent launch of a new kit of CBD-based cosmetic products. “Although the new economic and political configuration did not take us by surprise, because we had contemplated multiple scenarios, the blanket of uncertainty that surrounded the national industry forced us to stop the wheel and evaluate next steps,” said Gerónimo, CEO of the Rosario SME. pioneer in the segment, member of Argencann and CAPA (Argentine Chamber of the Personal Hygiene Products and Perfumery Industry) and the first to export legal products to Spain. “Finally, the only decision we contemplated was the one that brought us here: to continue betting,” he added.
NEW SCENARIOS, NEW OPPORTUNITIES
“As entrepreneurs and businessmen, adaptation and permanent analysis in the short, medium and long term are in our DNA. We analyzed the context that we are going through today throughout last year and we are prepared to maximize opportunities, for example to export our products. products abroad,” said Gerónimo, CEO of the company. “We have already made the first shipment to Spain in the course of 2023 and with that path advanced, the objective is to expand to five more markets,” he said.
420 CBD Premium continues making a large investment in the development of products that they launch in the coming months and arrive to complete the cannabis cosmetics kit. On the other hand, they carry out the “Green Gondola” initiative, a concept that is booming in the world of retail that is still at the forefront in Argentina. This initiative aims to group, highlight and promote organic, natural, sustainable and ethically developed products that respect the health and well-being of the consumer as well as that of the planet in pharmacies, perfumeries, retailers and supermarkets in Argentina.
As Gerónimo summarized: “The synergy between cannabis cosmetics and the Green Gondola of points of sale is clear, and this is where 420 CBD Premium appears as a pioneer in the industry and seeks to pave the way towards a new era of more conscious and responsible”.
Contact information:
Web: www.420cbdpremium.com
Instagram: @420premium.ok
by CEDOC