Snoeijer comes from Talpa, where he was program director for Radio 10. He starts on 1 July, just like Dave Minneboo does at Talpa.
Snoeijer also becomes program director of the Flemish sister channel Joe. Snoeijer was the program director of Radio 10 for the last nine years, under his leadership the market share of this station tripled. He previously worked for, among others, 100%NL, Radio Veronica, NPO Radio 2 and RTL Nederland.
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