The Interparfums SA is hiring the Rochas brand’s prêt-à-porter line. The WWD reports on Thursday. According to the industry magazine, the autumn/winter collection 2025 presented in March was the last of the brand. The perfume group concentrates again on its core business.
Strategic realignment
Interparfums, owner since 2015: in the French house, justifies the decision with the focus on the core business with perfumes and cosmetics. According to WWD, Rocha’s perfume business generated sales of 19.8 million euros in the first half of 2025. Classics such as Eau de Rochas and Mademoiselle Rochas contributed significantly to this.
The fashion house Rochas was founded a hundred years ago by Marcel Rochas in Paris. The fashion business was first stopped after the couturier’s death in 1955. The brand then concentrated on perfumes before revealing the fashion division. However, this could never establish itself permanently.
In 2021, Rochas appointed the young designer Charles de Vilmorin as creative director. A few seasons later, in 2023, he was released again.
In the first half of 2025, interparfums published solid financial results. The group sales reached 447 million euros and thus met expectations.
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