Rhude founder Rhuigi Villaseñor and the Spanish fashion chain Zara join forces again.
Last year, Zara and Rhuigi Villaseñorhu launched Redesigning Human Uniform, better known as RHU. The joint project is now entering the second round and presents a further developed and expanded variant of RHU’s “contemporary uniform”, Zara announced on Friday.
The “Cross Country” collection is inspired, among other things, by the Ivy League style of US universities, climbing gear and workwear. This inspiration can be found in various menswear pieces such as classic college jackets, workwear looks, denim ensembles, biker jackets and relaxed t-shirts. The clothing is designed to enable wearers to transcend conventional notions of athletic, luxury and streetwear, according to the release.
In addition to the clothing, the capsule also includes five shoe models, six bags and accessories such as socks and sunglasses. There is also an RHU body spray.
“The premise and the goal of this project are still the same: to give young people with a real budget access to my aesthetic codes and my design,” says Rhude founder Rhuigi Villaseñor, who has also been the creative director of the Swiss luxury brand since January 2022 Bally is active.
Last week, the RHU collection was presented with a pop-up during New York Fashion Week. The Rhuigi x Zara RHU pieces have been available from the Spanish fashion chain since February 20th.