The British luxury brand Burberry is celebrating an unspectacular return to the leading index FTSE 100 of the London stock exchange on Monday. The brand was displaced from index a year ago. A few hours before her fashion show at London Fashion Week, she noted in the minus.
In the past few months, Burberry, which was severely affected by the crisis in the luxury sector, has made an urgent realignment on its classics such as trench coats and scarves. This is intended to stop the fall of the results.
The brand with the famous caroma pattern presents its latest collection on Monday evening at a fashion show on the last day of the London fashion week. After the company was represented in the FTSE 100, the most important London index for fifteen years, it was downgraded in the less prestigious FTSE 250 in September 2024. This was an automatic consequence of the course of the course. Like the entire luxury sector, the brand is confronted with a declining demand and the protectionist offensive in the United States. In addition, it suffers from unfortunate strategic decisions, in particular a failed bet on an even higher positioning in the luxury segment.
Burberry has launched a drastic savings plan in recent months. The company now focuses on the products that have justified its reputation. The prices should agree with the brand core again: luxury, but not ultraluxus.
The last annual result published in May slipped into the red numbers. In July, the market saw the first signs of relaxation despite the continued decline in quarterly sales.
The investors: inside hesitated on Monday. Burberry started in plus, but was a decrease of 1.3 percent shortly before 8 a.m. Greenwich Mean Time (9 a.m. Central European period). However, the share has recovered significantly in recent months: plus 86 percent last year.
Despite its difficulties, the company founded by an apprentice a tailor in 1856 can still rely on its reputation by an apprentice tailor’s apprentice. The Queen of England herself awarded the company a ‘royal mandate’ in 1955. Burberry thus became a regular supplier of the royal family. And during Donald Trump’s state visit to the United Kingdom last week, First Lady Melania Trump rose in a long trench coat of the British brand from the Air Force One, the presidential aircraft.
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