The Italian luxury shoe label Moreschi, which was declared insolvent in 2024, is given a new chance.
The label was taken over by the Italian Glam SRL, known for the Schuhlabel Superglamourous, and the London investment fund Imerman Family Office, reports the WWD specialist magazine. The takeover took place as part of an auction under the supervision of Pavia, Italy. The new owners: Inside, the trade names, intellectual property, the machines and the internal production materials took over. Previously, Moreschi was owned by the Swiss fund Hurleys.
The aim of the takeover is to modernize Moreschi, which is primarily known for its luxurious men’s shoes. The new owners: Inside, WWD announced that the combination of Moresch’s heir and its digital-first approach is geared towards sustainable growth and international positioning.
According to Marktexpert, Moreschi’s annual turnover was almost 50 million euros in its best times. With the new strategy, GLAM SRL and Imerman Family Office are aiming for a repositioning of the brand, which appeals to both traditional and new customers: inside.
Showroom in Milan and new boutique in London
According to the WWD, the existing Moreschi showroom on Via Manzoni in Milan becomes a joint presentation location for Moreschi and the Schuhlabel Superglamourous. In addition, a new boutique will soon be opened on Mount Street in London, where Superglamourous is already active. The Moreschi flagship store in Milan and the Superglamourous Boutique on Corso Venezia are also to be renewed.
Moreschi was founded in Vigevano (Italy) in 1946. The production of Moreschi shoes remains in Italy, which underlines the new owners: inside their commitment to ‘made in Italy’ and craftsmanship.
Fashionunited contacted Moreschi for more information.
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