Reserved is one of five fashion brands from the Polish company LPP – one of the most dynamically developing clothing groups in Central Europe. For over 30 years, the company has been building up a brand portfolio whose collections are now available in 44 countries both in brick-and-mortar stores and online.
Reserved has been expanding in the German market for over a decade, relying on online channels and traditional stores. During this time, the brand has built a branch network with a total area of over 40,000 square meters. It is strongly represented in large shopping centers such as Düsseldorf, Cologne, Frankfurt, Munich and Hamburg. This high presence in the western part of Germany has led to Reserved being well known in this region. Thanks to the spacious sales rooms with an average area of 2400 m², customers have access to the brand’s entire range in comfortable rooms. The opening of the 18th location in Germany in the renowned Westfield Centro Oberhausen is a further step in implementing a long-term strategy to strengthen the brand in this market segment and build lasting customer relationships.
“The well-developed retail infrastructure makes Germany one of the most important and dynamic sales markets for Reserved. We are working on strengthening our presence in the most important locations and positioning Reserved as a strong, modern fashion brand that combines modern design with innovation and accessibility. What sets us apart in the market are our stylish collections, modern store concepts and our customer-oriented approach,” says Martin Kanngiesser, Managing Director at LPP Germany.
The Reserved Store in Westfield Centro Oberhausen, Germany’s largest shopping and entertainment center, opened on November 13th this year and has an area of 2,748 m². The two-story sales area combines functionality with modern design: the women’s collections are located on the ground floor, while the upper floor is dedicated to children’s and men’s fashion, thus enabling the entire brand range to be presented.
“The choice of Westfield Centro Oberhausen as the location for our next store was no coincidence. It is a location with exceptionally high customer footfall, a large regional and international reach, which attracts trend-conscious customers. Thanks to our generous space on two floors, we have an excellent opportunity to stand out from the competition. Looking to the future of Reserved in Germany, we see ourselves in similarly prestigious locations that attract the attention of consumers – not only in our stores, but also online,” emphasizes Martin Kanngiesser.
The market entry in Oberhausen is a further step towards strengthening Reserved’s position in Germany, which remains one of the brand’s most promising markets. The development plan also envisages further exploiting the potential and expanding growth both through strategic stationary locations and by strengthening e-commerce.
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