Reputation coach Jeroen Wils sees blunders in show business every day: “Sihame makes the same mistakes as Bart De Pauw”

Reputations. You can crack them faster than you can make them. Just ask Sihame El Kaouakibi, Bart De Pauw and Eddy Demarez. With the speed at which the list of blunders grows, reputation coach will soon become a bottleneck profession. Jeroen Wils (54) is already doing it and wrote a book about it. We spoke to him about the importance of authenticity, the rehabilitation of De Pauw and the most common mistakes made by our familiar faces. “Eddy Demarez’s reputation can still be straightened out, if he does one thing.”

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