The largest club festival in Europe is celebrating 20 years and emphasizes right from the start that pop culture can have a future by making together.

The topic of this year’s Reeperbahn Festival is “Imagine Togentherness!” – And at the end of the slogan, the crowd at the Opening Show at Spielbudenplatz in Hamburg on September 17th on September 17th. With voices from culture, politics and music it should be made clear that a common push of pop culture is possible despite the most varied of backgrounds.

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The recognition value

The beautiful and easy: Some things do not change, because those who open the Hamburg event will sooner or later meet well-known faces of the (inter-) national music landscape. Even those who arrive there alone will quickly become like -minded, business friend: inside, music fans and buyers and become a group at some point. It is simply the Reeperbahn Festival Act. And that doesn’t change to the 20th birthday of the event, which will extend well into Saturday night. For example, a Frank Spilker of the stars already runs into the arms at the opening-and the “Anchor Award” jury, which on September 19th at the award ceremony, is present.

The wishes

But before the big mind can really start, Opening Show host Clara Amfo introduces the 2025 festival edition. It speaks of the positive effect of sharing and inspiration in the music industry, of the appeal after fair payment and must that artificial intelligence is opposed to humanity.

In order to underpin this, she gradually fetches industry experts: on the inside to the stage. Ingo Mix, head of the art and culture department for the Federal Government Commissioner for Culture and Media, leads what AMFO has already built up as a communication ramp and Detlef Schwarte, the festival manager of the Reeperbahn Festival, also hits this notch. “Imagine Togentherness!” You should see as a statement as a wish towards the future. He says: Especially in times when the AfD is on the advance, the music world must ask what it could do about it. The event would be about a solidarity.

The concern does Dr. Carsten Brosda, Senator for Culture and Media from Hamburg, is particularly sustainable. He provides a motivation address with references to “Ted Lasso”, but also at Bruce Springsteen’s quote in the mid -80s: “Nobody Wins Unser Everybody Wins.”

Ed Sheeran also waves from a distance

So that it is not forgotten that this is a music event, acts always occur at the opening ceremony. Florence Road from Ireland starts with her sugary indie pop. A video message from Ed Sheeran also flutters in, in which the Briton reminds that he had his first gig of Germany at the same festival.

This is followed by singer-songwriter Calum Scott, which relies on a large pop beat and some hip application, as well as Future Female Africa feat. Sheebah Karungi, Femi One, Die P., Onejiru, Mayonde, Anna Bassy, ​​Poundo, Nicole Hadfield and Mari.ama. And Future Female Africa emphasize at the end of her performance, in which it is even clapped in time: “This is just the beginning.”

Against passivity

Further accents will be set on the evening of September 17th with the author Liz Pelly and the Astronauts and Ambassador of the Earth, André Kuipers. The former shakes up with quotations from her book “Mood Machine”, wants to do something against passive music and data octopus Spotify, and second wants to convey that all people are the same from a space station and that we could only get and maintain our planets hand in hand – just like the cultural industry.

In addition to the tens of concerts, Keynotes on topics such as “Communication & Teamwork in Crises” or “against indifference – why we can all be politically effective” will try to present how this common look.

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