Webinars > Marketing > Reengage its customers and improve its loyalty thanks to the mobile wallet
Through the case of Best Western France, discover how to exploit the advantages of the mobile wallet.
Through Captain Wallet
02/15/2022 at 11:00 a.m.
Captain Wallet, the leader in mobile wallet marketing in Europe, is organizing a webinar on Tuesday February 15, 2022 at 11 a.m. in which he will discuss the mobile wallet. During this online conference, you will discover how Best Western France used this lever to re-engage its base of inactive customers and consolidate its loyalty program.
Mélanie Le Livec, Marketing and Communication Director at Best Western France and Louis Pontvianne, CSM at Captain Wallet, and David Benainous, Head of Sales at Captain Wallet will discuss:
- The place of the mobile wallet in Best Western France’s recovery plan;
- How the hotel chain uses the mobile wallet to strengthen its direct distribution and its loyalty program (implementation, contact points used, concrete examples of campaigns carried out, figures, etc.);
- The impact of the mobile wallet on the biggest customers;
- The concrete results of the mobile wallet at Best Western France.
During a question and answer session, the two experts will take the time to answer your various questions on the subject of the mobile wallet.
