With a newly designed flagship store in the heart of Zurich, Marc O’Polo has opened another chapter in his retail development. The store at Lintheschergasse 10 has been open again since Friday, April 17, 2026 and welcomes customers.
In the immediate vicinity of Bahnhofstrasse – one of the most important and exclusive shopping streets internationally – and opposite the well-known Pestalozziwiese, a location is being created that combines modern store design, Scandinavian clarity and a contemporary brand experience.
The casual lifestyle brand presents its collections for women and men as well as shoes and accessories on around 320 square meters and across three floors. While the Casual Women collection is showcased on the ground and basement floors, the first floor is entirely dedicated to the Casual Men range.
An architectural highlight is the central steel staircase that connects all floors. The elliptically shaped, black painted stair body characterizes the room as soon as you enter the store and becomes a striking eye-catcher thanks to the staging with a skylight on the upper floor.
The store concept follows the brand’s “Scandinavian Studio 2.0” approach and relies on natural, warm and recycled materials such as wood, terrazzo and clay plaster. In combination with a deliberately reduced design language, a calm, inviting atmosphere is created that focuses on the product, quality and materiality.
Already in the entrance area, an iconic oversize sweater welcomes visitors as an artistic statement. The store concept is complemented by selected hospitality elements such as a café area and lounge areas, which enable a relaxed shopping experience.
“With our flagship store in Zurich, we are strengthening our presence in the Swiss market and bringing our new store concept to one of the most relevant shopping destinations in Europe,” said Dr. Dirk Schneider, Director of Sales at Marc O’Polo.
The Zurich store is one of Marc O’Polo’s top locations and underlines the strategic importance of the Swiss market for the company. The store is open Monday to Saturday from 9:30 a.m. to 7:00 p.m.