The US shoe brand Sperry is pushing ahead with its relaunch in Europe through a new distribution partnership with Dubois. The US fashion and media group Authentic Brands Group, which acquired Sperry in 2024, described the new partner as a “regional engine” for the brand.
After a successful market comeback in Great Britain and Ireland, Sperry is now turning its attention to mainland Europe. The focus is on the Benelux and DACH regions. There, the Belgian sales partner Dubois, which was recently taken over by the British shoe wholesaler Gardiner Bros, will ensure a “seamless introduction” of the brand.
Both Gardiner Bros and Dubois will be jointly responsible for the regional relaunch. Dubois will bring local market knowledge, while Gardiner Bros will provide its brand building expertise.
The official start of orders for the Sperry collection is May 1st. Authentic is focused on building brand presence with high-quality, independent retailers and key accounts.
Henry Stupp, head of the EMEAI region at Authentic, explained the background to the agreement: “The expansion marks an important step in our broader European growth strategy,” he said in a statement. “Following the strong momentum in the UK and Ireland, we see clear demand for brands that combine heritage with a modern, fashion perspective.”
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