British cycling clothing brand Rapha has appointed Scott Mellin to its board of directors. Mellin is the former Global Chief Brand Officer of Salomon.
According to the company, Mellin brings more than three decades of experience in brand building, product innovation and cultural marketing. He collected these from brands in the outdoor and sports industry such as The North Face and Salomon. He was therefore appointed to the board of directors due to his expertise in designing brand identities through material innovation, sustainability, cultural marketing and luxury positioning.
As Global Chief Brand Officer at Salomon, Mellin was responsible for the vision, transformation and modernization of the traditional French mountain sports brand. In his three years at the company, sales increased by $1 billion and Salomon’s brand awareness doubled. Mellin is also credited with exponential growth during his time as Global General Manager at The North Face. There he reintroduced the brand’s footwear category and led the sustainability program. He increased the proportion of recycled materials in the products from seven to over 70 percent.
In a statement, Rapha said Mellin was a “natural choice” for the board. The company is currently facing a new phase of growth. It wants to further increase the number of participants in its global community Rapha Cycling Club (RCC). In addition, the presence in competitive cycling should be expanded and the position “at the interface of sport and culture” strengthened.
CEO Fran Millar welcomed the new addition to the board of directors. “Scott has a track record of helping brands achieve new cultural relevance while strengthening their authenticity and sense of heritage. This knowledge will be invaluable in expanding Rapha’s reach without compromising what makes this brand exceptional. Additionally, his credentials in product strategy and textile innovation will help strengthen our product pipeline.” Mellin also brings “a fresh eye and a new perspective,” Millar said.
The London-based cycling brand has significantly expanded its global presence since Millar took over in September 2024. Last year, the company announced an important partnership with the national sports association USA Cycling, under which Rapha will equip the US Olympic and Paralympic cycling teams at the Los Angeles Games in the summer of 2028.
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