With the decision to hold its shows from August 28 to September 2, 2023, Fashion Week Tokyo reaffirms its desire to position itself ahead of international sales campaigns. This decision is reflected in the theme of the spring/summer 2024 season: ‘Open, Fashion Week’.
50 brands are participating in Tokyo Fashion Week, sponsored by Japanese online retailer Rakuten Group, Inc. Of these, 35 host physical presentations and 15 virtual events. The digital program items are divided into 13 newcomers and seven from abroad. There are also seven exhibitions and the presentation of the “by R” program created by the sponsor to support young Japanese brands.
The theme of the spring/summer 2024 season is “Open, Fashion Week”. The aim is to show that in a society in which different values, perspectives and lifestyles coexist, a new, brighter and freer era will emerge from people’s openness and mutual acceptance of individual values. ‘Open’ aims to create a path of coexistence for generations to come.
The visual work intended to express this mood was created using artificial intelligence (AI) and computer-generated imagery. It is a full 3DCG – computer graphics expression process that is drawn in three dimensions. It aims to convey the fact that the model has left the catwalk, a confined space, to enter an open world where the power of fashion is free and without borders, thus symbolizing a society that is diversifying.
This translated and edited article originally appeared on FashionUnited.fr.