The US brand Rag & Bone has opened its first store on the European mainland. The brand has settled in Amsterdam and announces that it will open further European branches shortly.
Rag & Bone opens its doors on Heiligenweg 36 in Amsterdam, the brand said. The sales area extends over two floors and is located in the building in which Scotch & Soda was previously housed. The shop concept relies on vintage furniture, bright walls and ceilings as well as some wooden elements. The original wooden floor is located on the upper floor, which creates a warm atmosphere. Both the women’s and the men’s collection are presented in the new store.
RAG & Bone announces that another European branch will be opened in Düsseldorf this summer. “This marks an important step in the expansion of RAG & Bone on the European market,” said the message. RAG & Bone has 39 monobrand stores and is represented by wholesale in over 53 countries.
Actually, the expansion to Germany was expected for the past year, as the brand explained in June at its first appearance at the men’s fashion fair Pitti Uomo. The brand in Germany is already available from retailers: inside like About You, Speakingos and KaDeWe.
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