Rag & Bone continues expansion with European online shop

The US brand Rag & Bone continues its global expansion, this time in the digital sector. Now it has unveiled a new e-commerce website for the European market, with a reach spanning 28 countries.

The range available on the website covers the entire Rag & Bone offering and ranges from classics such as blazers and knitwear to accessories. In addition to the usual e-commerce functions, the site also offers inspiring content such as editorials and styling guides.

With the launch of the platform, Rag & Bone says it is transferring its philosophy to the digital world. At the same time, the brand enables local customers to place fast, duty-free orders.

The launch follows the opening of new stores in Amsterdam, Düsseldorf and Metzingen. Rag & Bone is thus intensifying its efforts to strengthen relationships with European customers.

The brand, which already has two stores in London, unveiled part of its European plans at the Pitti Uomo men’s fashion trade fair, where it debuted last year. At the time, representatives told FashionUnited that four locations were planned in Germany by the end of 2025.

Rag & Bone’s expansion plans have accelerated under the leadership of Guess and WHP Global. The two companies took over the brand together at the beginning of 2024. In Guess’s latest financial reports, the company reiterated its intention to expand Rag & Bone’s presence globally as the brand continues to contribute positively to group sales.

For the 2026 financial year, Guess expects further sales growth, not least due to the expansion of Rag & Bone. The further development of Guess Jeans and the new joint venture with the Chalhoub Group for the Middle East should also contribute to this.