Radio presenter Anja Daems about life after ‘De Madammen’: “You don’t have to be converted into a Barbie doll to fit in” | BV

BVAfter fifteen years, ‘De Madammen’, the popular Radio2 program, came to an end this summer. “Sometimes you have to stop at a peak”, Anja Daems puts it in perspective in ‘Primo’. Since then she has not been sitting still and presents no fewer than two of her own programs on the VRT channel. Although that took some getting used to: “I asked to set up a coaching program for me. A conversation about the end of ‘De Madammen’, her new routine with husband and child and the expiration date of women in the media. “There’s no need to be converted into a Barbie doll to fit in.”