Rachel Scott is the new creative director of the New York luxury brand Proenza Schouler.
The label announced the appointment in a press release and thus announced a new chapter with the Jamaican-American designer at the top. It is expected that Scott gives the label a ‘global design perspective, comprehensive technical knowledge and a distinctive new voice’, which corresponds to the DNA of Proenza Schouler.
In a statement, managing director Shira Suveyke Snyder Scott described as “one of the most celebrated design talents of the present”, which will give the brand a fresh, female perspective. “Her deep understanding of the brand codes of Proenza Schouler, paired with her extraordinary ability to combine craft with innovation, made her a natural choice to lead the house into the future,” added Snyder.
Scott said she admired the Proenza Schouler brand for a long time and has deep respect for the world that founders Jack McCollough and Lazaro Hernandez created. “I look forward to bringing my perspective into the dialogue with your legacy,” she continued. “I am grateful to Shira for her trust and I feel honored to take on this role in order to shape the next chapter of Proenza Schouler.”
Founder McCollough and Hernandez prepare Loewe debut: Scott builds on existing foundations
The question of who would succeed Proenza Schouler have been circulating since January when McCollough and Hernandez left the brand. While the designer duo – which continues to act as a shareholder: interior and board members – was finally confirmed as the successor to Jonathan Anderson at Loewe, Proenza Schouler remained in the balance.
During this time, however, Scott was already building connections to the US fashion house. After joining the company as a consultant at the beginning of the year, she worked closely with the design studio to design the creative orientation of spring/summer collection 2026. Now that it is firmly at the top, this perspective should continue to develop in the coming seasons, starting with Scott’s debut in February 2026 for the autumn/winter collection 2026 of the label.
Scott is already a well -known name, especially in the North American industry. Your Diotima brand, founded in 2021, has received remarkable awards since it was founded – including the CFDA American Womenswear Designer of the Year Award 2024. She was also nominated for the International Woolmark Prize 2025. Diotima is known for the inclusion of Jamaican craftsmanship, which has been woven into the contemporary wardrobe that Scott has built up. With its designs, Scott reinterprets traditional Caribbean techniques and combines structural elements, while at the same time represents the values of Slow Fashion.
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