Lanius brings a Deadstock Pyjama capsule and thus expands its product range.
The sustainable-oriented Cologne brand uses residues from a blouse production from the Spring/Summer 2024 season and launches three Sleepwear styles, Lanius said on Thursday. Part of the capsule are a striped pajama shirt and a suitable long and short trousers.
“Deadstock only arises in rare cases thanks to precise preliminary order planning. But the higher minimum order for organic cotton in the fabric order was in this case the reason for the resulting Deadstock,” said Cornelia Westfehling, sustainability manager at Lanius. “We were able to enable our producer in Türkiye to a welcome occupancy of his sewing business away from the seasonal high phases.”
The pieces will be available in the Lanius online shop from July 6th.