The German designer Marie Lueder has established herself with her brand Lueder as one of the most striking voices in the Berlin fashion scene. This owes this to her conceptual examination of the topic of “mental armor”.
Your approach combines medieval references with contemporary silhouettes. Her designs transform vulnerability into an aesthetic discourse that has brought her international attention. She presented her collections at Berlin Fashion Week as part of the innovative Berlin Contemporary program. She was also represented at the London Fashion Week, where she recently presented her autumn/winter 2025 collection The Shell.
Her debut at London Fashion Week was made possible by working with Pull & Bear and the British Fashion Council (BFC). The cooperation is part of the Canvas for Creativity program, which in turn belongs to the Newgen initiative to promote emerging designers: inside.
As part of this cooperation, Lueder presented her spring/summer 2025 collection The Shell on the London catwalk. At the same time, it was also shown in the new flagship store in the Oxford Street. The designer connected her experimental vision with the global production and sales capacities of the Spanish brand.
The joint collection is now available in the Pull & Bear online shop. It combines contemporary basics, which were reinterpreted by Lueder’s characteristic codes.
The central parts include jogging pants, polo shirts, sweatshirts, T-shirts with graphics prints and jackets. The range is supplemented by accessories such as bags, jewelry and technical socks. The prices are between 29.99 and 99.99 euros.
This article was used with digital tools translated.
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