Four days fashion, stars and festival feeling: The Instyle Days from July 10th to 14th in Zweibrücken Fashion Outlet present fashion in all their summer diversity. In the past three days, thousands of visitors from the entire border triangle have moved to the outlet center to experience the unique combination of fashion, lifestyle and glamor live. Impressive Catwalk shows with prominent guests such as Rebecca Mir, Bruce Darnell and Jana Azizi, stirring actions for the entire family and numerous culinary highlights make the event a highlight of the season in the region. “With the Instyle Days, we have established our center as a regional fashion hotspot for trends, inspiration and lifestyle! The mood in the past few days has been unique and overwhelming. A format that definitely has potential for a sequel,” said the Center Director of Zweibrücken Fashion Outlet, Uli Nölkensmeier.
Rebecca Mir and Bruce Darnell on the catwalk
Under the guiding theme “From Beach to Business”, a total of three runway shows showed the hottest summer looks, from airy beach outfits to modern styles for everyday life or the office. Light fabrics, fresh color combinations and brave IT-Pieces dominated the catwalk. Model Rebecca I delighted the audience with a spectacular walk. Afterwards, the brand ambassador was available to guests for professional styling tips and an exclusive Meet & Greet. A special experience awaited selected visitors who received an individual catwalk coaching for their very personal, unforgettable catwalk moment from Mode-icon Bruce Darnell.
Inspired by the shows, visitors take the opportunity to shop the summer fashion and make-up trends directly in the over 120 stores in the center. Premium brands such as Aigner, Copenhagen Studios, Coccinelle and Birkenstock, staged the most popular trends to match summer.
Until Monday, July 14th, there are the numerous offers to discover for large and small guests. This includes creative styling and make-up stations, DIY stations for accessories and a printing campaign for beach bags with cool summer prints. The youngest visitors are happy about face painting and glitter tattoos, handicraft and play stations. A refreshing icing station, the Ferdinand’s Saar Gin Bar with the Instyle Edition and the Mälzer & Fu-Pop-Up from TV-Koch Tim Mälzer invite you to relax the summer event.
The Instyle Days 2025 once again underline the role of the Zweibrücken Fashion Outlet as an inspiring fashion destination. Also in the second half of the year, fashionable highlights and exciting brand partnerships continue. The center consistently pursues its claim to create a holistic lifestyle experience with a high-quality brand portfolio and creative events.