FrieslandCampina made significantly less profit in the past six months. The dairy giant wants to tackle the problem by splitting business units aimed at specific international markets.
It’s about the business unit Food & Beverage, which includes regular dairy products. With a net turnover of 4.8 billion euros in the past six months, this is by far the largest of the four original business units.
The profit of this unit fell by 85 percent during that period. The cause was sought in the decline of purchasing power in Europe, Asia and Africa. Less was consumed in the last two continents.
Divide
To turn the tide Food & Beverage split by region. Europe, America and Asia each have their own director. Pakistan, the Middle East and Africa share a director.
In this way, the company wants to better respond to the characteristics of these individual markets. The new directors will be appointed on October 1. The current director Food & Beverage, Roel van Neerbos will remain a member of the board of directors until November 1. More information about the consequences of the reorganization will be announced in October.