The Irish textile discounter Primark invests 40 million euros to expand its presence in Italy and expand nationwide.
The investment includes the opening of five new branches in Rome, Biella, Perugia and two in Naples, which increases the number of Italian branches to 26. These new branches also create 700 new jobs.
“I am very proud of our growth trip in Italy: in just nine years we expanded to 18 branches in ten provinces, and there is so much more potential,” said Luca Ciuffreda, Director of Primark Italy. “We are pleased to announce a further investment of 40 million euros in order to continue our expansion, create new jobs and support local communities.”
Primark started his Italian history in 2016 with the opening of his first branch in the ‘Il Centro’ shopping center in Arese, Milan. Since then, the brand has expanded to 18 branches across the country, including a flagship store and a regional office in the center of the Italian fashion capital Milan.
Primark opens five new branches in Italy
The new branches will open Primark in three new cities: in the Gli Orsi shopping center in Biella, in the Collestrada shopping center in Perugia as well as in the Grande Sud Retail Park and in the La Cartiera shopping center in Naples. Primark will also open a third branch in Rome in Caput Mundi and thus build on the success of its branches Roma Maximo and Roma EST, which opened in 2020 and 2021.
Each of the five new branches will offer fashion, beauty and household goods collections from Primark. You will also have self-service coffers and traditional health insurers that offer customers more selection and comfort when shopping.
To support the new branch openings, Primark will create 700 new jobs in retail and thus increase its workforce in Italy to over 5,000 employees: inside. In the country, Primark has a unique personnel model, including his training program ‘Grow with Us’, which focuses on internal career development and the rise. Since the beginning of the program, 80 percent of the managers have been promoted internally, and the college: inside is offered opportunities to move to other cities with the company and drive their career forward. For example, when the latest branch was opened in Salerno, 100 percent of the management team belonged to the ‘Grow With Us’ program and were transported internally.
The additional funds from Primark in Italy follow the investment of 50 million euros in Italy in November 2023, which included five new branch openings in Turin, Livorno, Salerno, Cosenza and Genoa. Another new branch in Parma was also announced this year. This step is part of the reciprocal growth plans of the retailer to expand into new and existing markets. The retailer currently operates 462 branches in 17 markets and continues to grow.
This article was used with digital tools translated.
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