The Irish textile discounter Primark has appointed Matt Houston his new Chief Customer and Digital Officer. The two functions are combined for the first time.
Houston is part of the successor to Michelle Mcettrick, who previously worked as a Chief Customer Officer. This position was created three years ago with its appointment. Houston previously worked as a Group Strategy and Digital Director at Primark. He was mainly responsible for the development of the digital functions of the retailer and the management of the strategy of this department. His tasks have so far been the relaunch of the customer: Inner website and the scaling of the Click & Collect Service from Primark. This should be fully introduced in all British branches by the end of summer.
According to a press release, Primark would like to “establish a clear, consistent brand experience across all channels and customers: internal contact points”. The company therefore decided to bring the management of the customer and digital teams together. The merging of the functions creates “a stronger, integrated function that will open up new opportunities for the Primark brand and play a key role in promoting our international growth,” said Primarks Interim CEO Eoin Tonge.
This article was used with digital tools translated.
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