Her tour ‘The Eras Tour’ has not yet finished and Taylor Swift now seems ready to save America’s film industry, paralyzed due to the strike of Hollywood screenwriters and actors. And the fact is that the release in cinemas of a documentary about their concerts could shake up a convalescent film industry, challenge the hegemony of the studios and consecrate their economic empire.
The film “Taylor Swift: The Eras Tour” has broken the pre-sale record in one day in the United States, at the end of August, with 37 million dollars in turnover. It could exceed 100 million in its first weekend in theaters, from October 13 to 15, according to Jeff Bock, from the specialist firm Exhibitor Relations.
“It may be the biggest movie of the fall.” (…) which is pretty incredible”, explains the analyst, although the filmed concert will only be visible for the moment in the United States.
As a sign that the studios fear this release, they have postponed the arrival in theaters of several films initially scheduled for the same weekend or on close dates, in particular “The Exorcist – Devotion”.
Not happy with produce your movie without going through Hollywood, which is barely recovering from the pandemic and facing a prolonged strike by actors and writers, Taylor Swift also took the liberty of announcing it less than a month and a half before her departure. The operation already promises to be lucrative for the thirty-year-old, whose feature film It has only cost between 10 and 20 million dollarsaccording to the Puck news portal.
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According to the specialized site Billboard, will share 57% of revenue from ticket sales with the AMC cinema chain, proportion equivalent to that normally received by studies.
“No artist is so powerful today,” Ralph Jaccodine, professor at Berklee Music University, told AFP. According to the professional magazine dedicated to the performing arts Pollstar, each Taylor Swift concert generates $13 million in revenue, which would bring the total to about $1.9 billion. Never has an artist or group crossed the symbolic threshold of one billion dollars.