Prada SpA had net sales of 4.07 billion euros in the first nine months of the year. This corresponds to currency-adjusted growth of nine percent compared to the previous year, the Italian company announced on Thursday. The group has thus recorded 19 quarters of uninterrupted growth.
Retail sales amounted to 3.65 billion euros, an increase of nine percent compared to the same period last year. This growth was driven by like-for-like sales and full-price items. In the third quarter, the company recorded growth of eight percent, on a par with the second quarter. This happened despite a challenging basis for comparison, which remained unchanged at plus 18 percent in the quarters of 2024.
“The consistency of results in a complex macroeconomic environment confirms the strength of our brands and the validity of our strategy,” emphasized Patrizio Bertelli, Chairman and Managing Director of the Prada Group, in a statement. “We continue to focus our business on creativity, product excellence and craftsmanship. These are the essential foundations for lasting relevance and sustainable growth. These principles will continue to guide us as we navigate an ever-changing environment with confidence, discipline and responsibility.”
Miu Miu retail sales rise 41 percent in nine months
The retail channel recorded 9.3 percent year-on-year growth in the first nine months. This was driven by like-for-like sales and full-price items. In the third quarter, growth was 7.6 percent year-on-year.
Among individual brands, Prada saw retail sales decline 1.6 percent in the nine months and 0.8 percent in the third quarter. Miu Miu continued its solid growth path. The brand grew 41 percent in the nine months and 29 percent in the third quarter.
“Prada has accelerated compared to the previous quarter. Miu Miu has been on a sustainable growth path for four years, which was confirmed again this quarter despite an exceptional comparative basis,” explained Andrea Guerra, Chief Executive Officer (CEO) of the group. “Despite the still difficult environment, we remain confident in our growth trajectory. We invest in products and experiences that delight our customers and strive for excellence in agility and flexibility.”
Prada Group is growing by six percent in Europe and by 21 percent in the Middle East
From a regional perspective, the group recorded double-digit growth in the Asia-Pacific region. It was 10 percent in the reporting period, with signs of improvement in mainland China in the third quarter.
A positive development was recorded in Europe with growth of six percent in the nine months. This was supported by domestic consumption and tourism. The third quarter showed a similar trend to the previous quarter – with robust local demand and weaker tourist flows.
North and South America achieved an increase of 15 percent in the reporting period. Growth accelerated sequentially in the third quarter. Japan recorded growth of three percent compared to 2024. The previous year was characterized by exceptionally high tourist flows, especially in the first half of the year. The third quarter showed an improvement, driven by positive local demand and increasing tourist arrivals. Solid growth of 21 percent was achieved in the Middle East.
The Group’s clothing, leather goods, footwear and jewelry collections designed, manufactured and distributed are available in over 70 countries. They are sold through a network of 620 owned stores (as of June 30, 2025) as well as through the direct e-commerce channel, e-tailers and department stores worldwide. The company operates 25 production facilities and employs 15,529 people worldwide.
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