HiFly opens a pop-up in the Hamburg Breuninger store.
The sporting brand, which was established in the windsurfing area in the 1980s and has been a lifestyle brand for four years, will be presented until September 28 with a temporary sales area in the fashion retailer in Hamburg, HiFly said on Monday. Retro style, surf aesthetics and pieces meet with local Hamburg relief.
“HiFly offers a perfect mix of retro charm and today’s lifestyle,” says Henning Riecken, Managing Director Breuninger Hamburg. “We are pleased to be able to give the fire for ten days in our Hamburg shop.”
In your own online shop, the product range of T-shirts (29.95 to 39.95 euros) ranges to various longsleeves and sweater (39.95 to 89.95 euros) to various accessories such as a towel, ponchos, a cap and your own “freeride board”. However, the current offer in pop-up differs from this.
Lizenzwerft GmbH, based in Hamburg, is responsible for the brand, which has returned in 2021, which is responsible for the design, marketing and presentation.
This post was updated on September 22nd at 5 p.m. with details on the owner.