The first LINDA. was launched in September 2003 and the brand quickly captured a large share of the magazine market. In this podcast, Carolien Vader from Bladendokter talks to Karin Swerink, editor-in-chief of LINDA. The successes of the past two decades and LINDA’s new direction are discussed. and the continued digitalization of the magazine brand.
In the podcast, Swerink looks back on LINDA’s high-profile successes, such as the first issue, which sold out in no time and had to be reprinted. Or the promotion where new subscribers of LINDA. could choose a night with a gigolo as a welcome gift (or a bag). The controversial covers with Arie Boomsma, Georg Clooney, Michelle Obama and of course with Linda de Mol herself, in her bikini.
Karin Swerink also talks about the new direction taken by the editorial staff of LINDA. goes sailing. The media brand continues to address high-profile topics that spark a lot of public discussion, such as the specials on online shaming and body positivity. However, the editors do not want to encourage polarization, but rather ensure that women come together. In the foreword to the anniversary issue, Linda de Mol writes: “We want to expand the reader’s world and at the same time bring women closer together.”
Also puts LINDA. digitization will continue in the coming years, according to Karin Swerink. The print editorial team and the online editorial team have been merged and long interviews and beautiful images are also published on Linda.nl. A paywall was installed on Linda.nl last summer so that regular subscribers have access to this premium content. Swerink acknowledges in the podcast that the future of LINDA. is becoming increasingly digital.
Listen to the interview with Karin Swerink via the player above. And don’t forget to subscribe to the podcast, for example via Spotify or Apple podcasts. More conversations can be found below.