Once upon a time there were a knight, a construction worker and an Indian. This is how the Playmobil fairytale began 50 years ago. The 3 dolls have now become 3.8 billion dolls. But the question remains whether they will live happily ever after. Because today Playmobil is in dire straits. A portrait of the famous dolls that originally had one extra body part and a completely different name.
Brecht Herman
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