So far, Spotify is waiting with new subscription models, there is not even premium sound. The streamer apparently has other plans.
Spotify is still the market leader among the numerous providers of large streaming music catalogs. For a long time, the Swedes only looked at the competition in developing new techniques and subscription models. In contrast to Tidal or Amazon Music, music is not even playable in Hires or Dolby Audio.
A new contract with Universal Music could now start for a subscription option, which is primarily intended to attract music supporters that want to cost the proximity to their favorite bands.
As “The Verge” reports, the deal indicates that Spotify is considering a new premium offer that is aimed at “super fans”. The possible functions could include “earlier access to new music”, “priority access to deluxe editions”, “Invitations to Listening Parties” and “Q & A sessions with musicians”.
Streaming 2.0: New audience for Spotify
With that, Spotify would go a different way than the competition. The developers in Sweden may have been recognized that a large part of the customers are not so interested in data -intensive music offering on the go. Neil Young may get bleeding ears at the thought. But Spotify would possibly open a new market with a fan service that could affect an interest that could not yet be assessed and would bring increased sales solely due to an possibly high-priced subscription with exclusive content.
Spotify press release states that the two companies will work closely together to promote the next era of streaming innovation. “Artists, songwriters and consumers are benefited from new and further developed offers, new paid subscription levels, bundling music and non-musical content as well as a more rich catalog of audio and video content.”
Sir Lucian Grainge, CEO and CEO of the Universal Music Group, said in an explanation: “When we first presented our vision for the next stage in the development of the music subscription – Steaming 2.0 – this was exactly the kind of partnership that we were had introduced us. This agreement promotes and extends cooperation with Spotify for both our labels and for our music publisher by driving the principles geared towards artists in order to achieve better monetization for artists and songwriters and to improve the product range for consumers. “