Physical card revives in the digital age: ‘Not one card for fifty customers, but fifty cards for one customer’

Nowadays we mainly congratulate each other via WhatsApp or Instagram. The old-fashioned card seems to be out of favor. But the Overijssel card company Blijkaart is growing against that trend. With Christmas as the absolute peak period. “From November until just before Christmas it is all hands on deck,” says founder Erna Koolhof.

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