Peugeot’s Withdrawal from the Australian Market After Over 100 Years
Peugeot has officially announced its exit from the Australian new car market, a significant move after more than a century of selling vehicles in the region. The partnership with importer Inchcape and Stellantis, Peugeot’s parent company, is coming to an end due to diminishing sales figures that have plagued the brand in recent years.
Declining Sales Figures
The decline in sales has been a consistent trend for Peugeot in Australia. From January to May 2026, only 373 new Peugeot vehicles were registered—a staggering 35% decrease compared to the same period the previous year. This trend indicates that for the first time, annual sales may fall below 1,000 vehicles, a far cry from the 8,807 units sold in 2007. Even in 2025, a weak year for the brand, Peugeot still managed to sell 1,350 vehicles.
Market Shifts Driven by Chinese Imports
One significant factor contributing to Peugeot’s struggles in Australia is the dramatic shift in the market landscape, largely influenced by the influx of Chinese-imported vehicles. In 2025, 220,000 cars and light commercial vehicles made in China were registered in Australia, accounting for roughly 18% of the overall market. This figure does not even include Chinese-built Tesla models, highlighting how competitive the market has become.
Assurance for Existing Customers
While Peugeot will no longer be accepting new orders, existing customers need not worry. Inchcape will continue to sell current stock and fulfill existing orders. Notably, warranty services, maintenance, and the provision of original parts will remain intact for the time being. The assurance comes as a relief to loyal Peugeot customers amidst the drastic change.
Future Distribution Plans Remain Uncertain
Despite withdrawing from the new car market, Peugeot’s parent company has indicated that they plan to maintain a presence in Australia. New distribution strategies are currently in the works, signaling that the brand, which faced various challenges over its extensive history in Australia—dating back to before World War I—may seek alternative routes to retain connectivity with customers.
Peugeot’s departure raises several questions about the future of the brand in the Australian automotive landscape. As competition intensifies and consumer preferences continue to evolve, it will be noteworthy to see how Peugeot adapts and whether it will make a comeback in the future. The automotive industry is continually changing, and the next steps for Peugeot could set a precedent for others facing similar challenges.
