Peter Forsberg’s and his ex-wife’s multi-million dollar business went down the drain

The businesses of Peter Forsberg and his ex-wife Nicole Nordin went down hard before the couple announced their separation.

Nicole Nordin and Peter Forsberg, who have recently divorced, continue their cooperation in business. PDO

A hockey legend Peter Forsberg and his wife Nicole Nordin recently announced their separation, but the ex-couple’s ties still continue, at least on the business side.

– We will continue as business partners and we will always be loving and devoted parents to our three children, Forsberg wrote in connection with his resignation.

Indeed, Forsberg and Nordin have several joint businesses, and their circle of partners includes, among others, the Prince of Sweden Daniel and actor Joel Kinnaman.

Forsberg and Nordin are business partners in, for example, the shoe manufacturer Inuikii, the watch company Carl Edmond and the fashion agency Alline Agency.

Forsberg, among other things, said four years ago that he had more wealth at that time than when his hockey career ended in 2011.

Unproductive watch company

Swedish newspaper Expressen however, has found out that Forsberg’s and Nordin’s transactions have been heavily loss-making over the past few years.

In June 2021, Forsberg and other board members decided that the watch company Carl Edmond should be declared bankrupt. Despite significant investments, the watch business did not become profitable, and the global watch market was stuck.

According to the administrator of the bankruptcy estate, Carl Edmond spent considerable sums on branding and design, among other things, but it did not become a profitable business.

On the other hand, there were also problems with the production of the watches, such as the fact that the watches were delivered from the factory with the battery on.

At the time of bankruptcy, the company’s registered share capital was around 250,000 euros, while the equity was in a deficit of around 340,000 euros. In other words, the liabilities clearly exceeded the company’s assets.

Financial shenanigans

Forsberg and Nordin were also involved in the Rizzo fashion chain. However, during the corona pandemic, the clothing retail trade suffered badly, and Rizzo had to go into corporate restructuring.

In June 2021, Rizzo entered into a loan agreement with Forsberg and Nordin’s Swiss-registered company Archelio Capital, which invests in fashion and luxury brands. Rizzo borrowed about 1.1 million euros from Archelio.

In the end, Rizzo directed Archelio to issue B shares in October 2021, with which the investment company could redeem a maximum of just over 12 million shares at a subscription price of one Swedish krona.

Nowadays, Rizzo has changed its name to Calceos AB, on the board of which is Forsberg’s ex-wife Nordin.

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