During the general meeting of the luxury group Kering on April 24, 2024, CEO François-Henri Pinault was once again confronted with sharp criticism by the animal welfare organization PETA. The organization accused him of a lack of transparency and broken commitments with regard to animal welfare. At the center of the dispute is the continued use of exotic animal skins through brands of the group.

As early as 2021, Kering had announced that it would completely do without fur – a step that was seen as a progress in the sense of sustainable and ethical luxury fashion. However, keeping exotic leather types is far more differentiated. While real fur was banished from the collections, skins of reptiles such as crocodiles, pythons and lizards are still used, especially for high -quality accessories. PETA not only criticizes the use of such materials, but in particular the husbandry and killing methods in the suppliers.

Anissa Putois, spokeswoman for Peta France, emphasized against Fashionunited that Pinault promised to give access to one of the farms during the 2024 general meeting: inside of PETA. Despite multiple inquiries, this promise had not been redeemed – an accusation that the organization now accompanied with an attention -based protest. Activist demonstrated in front of the event location: inside in black clothing – symbolic color for grief – with posters on which Pinault was portrayed with the nickname “Pinaucchio”. The allusion to Pinocchio underlines the lack of implementation of announced measures from the perspective of Petas.

PETA campaign during the Annual General Meeting of Kering 2025 Credits: PETA

As part of this year’s question and answer session, James Fraser, PETA activist and shareholder, spoke up again. He referred to Peta Asia recordings, which he showed last year to document abuse of reptiles. In doing so, he accused the group of publicly giving the impression that Kering deals transparently and responsibly with the topic without actually drawing consequences. A little later there was another incident than two activists: Inside in the hall protest posters with the inscription “Kering: Stop exotic animal skins” showed. The campaign was prevented by security forces.

This article was used with digital tools translated.


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