Llive aboratori of aesthetic medicine, video demonstrations and about a hundred symposia and in-depth debates. These are some of the activities of the 24th Agora Congress 2022, just staged in Milan. An expanding sector, which is increasingly distancing itself from social phenomena that lead to shock requests.
Aesthetic medicine: the prospects for 2023
It takes very little, in reality, to review one’s image, without distorting features and expression. “State-of-the-art, innovative and above all safe, aesthetic medicine is getting closer to patientsi »explains the president Alberto Massirone. The synergy with the branch of medicine is becoming closer, proposing “strong” solutions to address the issue of rejuvenation.
“Surgery and aesthetic medicine are allies in pursuing the same goal: well-being at 360 degrees»Comments Professor Marco Klinger, coordinator of the day, to the scalpel specialists.
Aesthetic medicine: the boundary between natural and artificial is increasingly thin (Instagram / @ madonna)
The fil rouge of the convention was a different concept of advancing harmony, the #beautification suggested by Merz Aestheticswhich has always promoted natural beauty, with a focus on young people: the invitation is to change perspective, without changing your appearance to look like someone else.
The most requested themes and focuses
«We have organized a symposium that focuses precisely on the concept of being“ unique and not copies ”. From foxy eyes (elongated eyes) to russian and californian lips (very pronounced lips), now more than ever medical studies are churning out clones. The new course, on the other hand, is represented by advanced techniques to be applied to personalized treatments that embellish and enhance the natural harmony of the facebringing out the individual peculiarities »underlines Maurizio Benci, dermatologist and vice president of Aiteb (Italian Society of Botox Aesthetic Therapy).
It is true for women as well as for men who want to highlight their feminine side, without losing masculinity. A new awareness is also imposed on the transgender individual. So far we have seen the exasperation of female facial features, with exaggerated cheekbones and lips “swollen” beyond belief. It will no longer be like this.
Technical innovations
Another area on which the “three days” of beauty has oriented the works, also with moments dedicated to the importance of preventive cosmetics, is skin quality, with solutions designed for every age group.
For the younger ones, “The new biphasic peels, with trichloracetic acid and a cocktail of amino acids and vitamins, are the most innovative solutions to mitigate already existing sunspots and lentigos »explains Maurizio Benci.
Against aging, “The tools that stimulate the formation of neo-collagen and fight laxity by exploiting the action of fractional lasers, ultrasounds and radiofrequency, on the other hand, are aimed at improving the condition of more marked and mature skins”.
Fillers, always on the crest of the wave
Fillers represent 59 percent of requests, according to what was reported during the conference by the National Observatory of Aesthetic Medicine. Their use is increasingly being perfected by companies such as Allergan Aestheticswhich carries on the MD Codes technique for a full face approach focused on harmonic touches.
«This technique does not intervene on the single wrinkle, but it consists of a series of injections at predefined sites, which reconstruct the architectural model of the face through sequential treatments defined as foundation, contour and refinement. It is performed with fillers based on hyaluronic acid of different densities »explains Ilaria Proietti, specialist in Dermatology and Aesthetic Medicine.
“To improve the epidermis damaged by prolonged exposure to UV rays (elastosis), or when it is permanently marked by furrows that reveal themselves independently of movement, the solution is HarmonyCa, the latest hybrid filler with hyaluronic acid and calcium hydroxyapatite. «It is one of the most interesting innovations because it improves skin quality, stimulates collagen production and makes the skin radiant and fresh» concludes the specialist.
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