The brand Snugg, specializing in period underwear, has entered into a partnership with the Football Club Manchester City Women and thus becomes the world’s first official partner for period underwear from a professional women’s football team.
The face of the accompanying campaign is Manchester City team captain Alex Greenwood. As a Snuggs ambassador, she sets a strong sign and underlines the importance of the common collection.
“Women’s football experiences an unstoppable rise with increasing investments, growing spectators: sold-out stages and increasingly recognition on the global stage. Press release.
The new collection is intended to give female football fans the same freedom and security as the players. It comprises three designs: a classic model (40 euros), a “letter” variant (38 euros) and a “Brazilian style” option (36 euros). All models are kept in dark blue with light blue font and the Manchester City Logo. They are available in sizes XXS up to 4xl.
As part of the initiative, Snuggs equips all players of the Girls’ Academy with period underwear and, together with the football club, develop a period program for them in order to enlighten, sensitize and support the next generation of players on this topic.
The brand based in Berlin was founded in 2019 and relies on a high -performance and ultra -thin absorption technology. The rapid growth in both the D2C business and about third-party third-party operators show that there was a gap in this area. In the meantime, the brand has firmly established itself with over 700,000 customers and more than 3 million products sold. In addition to Great Britain, Germany, the Netherlands as well as Central and Eastern Europe are among the most important markets. Only a month ago Snugg’s round finished a new financing round and was able to increase the total financing to 12 million euros.