Silvia Popescu will be the new Chief Commercial Officer of Italian fashion company Paul & Shark. The manager has almost twenty years of international experience in the luxury fashion industry. She collected these in the areas of retail, wholesale, franchising, travel retail and digital.
At Paul & Shark, Popescu will be responsible for the brand’s global business strategy across all channels. Your goal is to strengthen international sales and further improve the global customer experience.
Popescu has held leadership positions at various luxury brands. She contributed to the company’s growth and the expansion of sales. It also strengthened market positioning in the most important strategic areas.
Most recently, she worked as Global Sales Omnichannel Director at the Austrian laundry company Wolford and reported directly to the Chief Executive Officer (CEO). Previously, she was Head of Global Franchisee, Wholesale and Travel Retail at Swiss brand Bally. There she defined the brand’s global sales strategy and led business development in international markets.
During the course of her career, she also worked at fashion house Jil Sander as manager for the EMEA region. There she was responsible for the business strategy and partnerships within a renowned network of department stores and franchise partners.
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