Pari, the fashion brand of German photographer Paul Ripke, is being discontinued.
After almost six and a half years, Ripke is quitting the brand – at least in its previous form – the founder announced last month in a social media post on the official brand account “Wearepari”.
After a sale also announced in the post, the online shop is now inactive. All that is visible on the website is the cat logo with a “Closed” stamp on a black background.
Brand emerged from About You capsule
The brand was born from a collaboration between Ripke and About You. After the photographer appeared as a juror in the “Style” category for the ‘About You Awards’ on the television channel ProSieben in spring 2019, the Hamburg online retailer and Ripke launched the capsule collection “Pari 1.0,” About You announced at the launch. A second capsule followed at the end of the same year, aimed at the entire family. The project was then expanded into an independent brand. The focus of the sporty, casual collections has been the lifestyle of Ripke’s adopted California home since the beginning.
Ripke emphasized to the news platform Business Insider Germany that the company, which he continued to run alone after starting with About You, was not insolvent – nor were any of his other companies. He also did not separate from employees. For the coming year he just wants to “do something different”.