Global color institute Pantone and US software developer Microsoft have joined forces for an AI-powered product that can be used to create customized color palettes. It is based on decades of Pantone color research.
The Pantone Palette Generator is a new beta feature in Pantone Connect, Pantone announced. It combines Pantone’s 60 years of research in color science with modern generative AI. The tool provides a chat-based interface for designers to simplify color decision-making.
The AI tool is based entirely on Microsoft’s Azure OpenAI and AI Foundry Stack. It is intended to help users speed up the research and inspiration phase of the design. Explore color palettes, use trend forecasting data, and create design concepts in Pantone Connect. The Palette Generator allows designers to explore, create and refine color palettes. Custom palettes can be created in seconds using thousands of colors from the extensive Pantone color library.
The generator is easy to use. For the first time, creatives can submit requests to Pantone directly in Connect. Questions like “Show me colors that inspire optimism in Gen Z” or “Create a palette inspired by 1970s fashion spreads” are possible. They then receive palette suggestions based on the Pantone Color Institute’s proprietary forecasting data.
“For over 60 years, Pantone has empowered creatives to confidently make color-critical decisions throughout their design process,” said Pantone President Sky Kelley. “By collaborating with Microsoft, we wanted to create a tool that accelerates the research, discovery and inspiration phases of the design process. It enables designers to efficiently integrate color and trend data as they bring their visions to life.”
The Palette Generator currently supports Pantone’s library for fashion, home and interiors. There are plans to expand it to the entire library in the near future. User-created palettes can be added directly to Pantone Connect. There they can be analyzed, downloaded and shared for collaborative design workflows. According to Pantone, this will “save hours of research while encouraging creative exploration.”
In the future, users will also be able to use the Palette Generator to integrate palettes based on the upcoming Pantone Color of the Year 2026. This will be announced at the beginning of December. In addition, all previous Pantone colors of the year are also integrated.
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